Cornell Content Marketing blogging social media for subscription brands

Masterful Marketing for B2B Businesses on a Mission

Our fusion of psychology and marketing is the perfect formula for B2B organizations that have a product or service that will revolutionize their industry.

Cornell’s system amplifies your voice, increases your visibility, and builds bonds between buyers and your business so your bigger vision for transformation becomes reality.

The ELITE Method

We believe every company should benefit from psychology-driven marketing that heals the relationships between businesses and buyers.

That’s why we share our exact process for getting leads 80-90% pre-sold with anyone who will listen.

Watch our video and start implementing Cornell’s ELITE Method with your team today! And if you need help, we’re here for that, too.

Our Services

Psychology-Driven
Marketing Strategy

This is what makes or breaks your marketing. Before you publish a single word, you need to understand the psychology of your buyer, the perception of your brand, and how to marry the two.

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Strategy Execution Services

Brand Reputation Elevation

Words matter. Branding matters. Your reputation matters. Convey your brand’s true value, expertise, and quality with a visual and verbal brand you’re proud to share with the world.
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Organic Traffic Acceleration

You have so much to teach the world — if only they could find you. Boost your brand’s visibility and organic inbound traffic with expert content creation, SEO, and funnel support.
We're Ready!

Sales Enablement

Your sales team shouldn’t have to work so hard. Equip them with the assets and pre-sold leads they need to close more deals and grow your business.

Let's Do This

Consulting & In-house Training for Teams

Want to bring the expertise of Cornell to your in-house team? We offer consulting and training to build your team into an elite squad of marketing and psychology masters.
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Ready to get started?

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The Numbers Don’t Lie

70% of the B2B buying process is completed before a buyer contacts sales, emphasizing the importance of organic and inbound marketing.
– 6sense
– <a href="https://6sense.com/blog/dont-call-us-well-call-you-what-research-says-about-when-b2b-buyers-reach-out-to-sellers/" target="blank">6sense</a>
Nearly 60% of Google searches end without clicks, making AI searchability & features incredibly valuable to visibility.
– Swipe Insight
– <a href="https://web.swipeinsight.app/posts/2024-zero-click-search-study-60-of-google-searches-result-in-no-clicks-to-external-sites-8181" target="blank">Swipe Insight</a>
Content marketing costs 62% less than traditional marketing but generates about 3x as many leads.
– Demand Metric
– <a href="https://www.demandmetric.com/content/content-marketing-infographic" target="blank">Demand Metric</a>
Organic Search (64%) and Paid Search (12%) account for 76% of B2B traffic sources, far surpassing social media.
– BrightEdge
– <a href="https://videos.brightedge.com/research-report/BrightEdge_ChannelReport2019_FINAL.pdf" target="blank">BrightEdge</a>
83% of marketers say content marketing is the most effective strategy for demand generation.
– Content Marketing Institute
– <a href="https://contentmarketinginstitute.com/wp-content/uploads/2023/04/demand-generation-research-2023-final-1.pdf" target="blank">Content Marketing Institute</a>

Get The ELITE Method Toolkit: A DIY Guide to Psychology-Driven Marketing Strategy

Use our exact Prospect Profiling & Stages of Change process to master psychology-driven marketing for your unique buyer.

At Cornell, we believe everyone should have access to the tools they need to succeed — even if they can’t afford to hire help.

Get free access to the exact process we use to build our psychology-driven marketing strategies and guide your ideal buyers through the Stages of Change model to affect real buying behaviors!

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Who We Work With

  • Companies That Are Transforming Their Industry
  • Companies That Have Something to Teach the World
  • Companies That Have a New & Better Way of Doing Things
  • Companies That Are Inventing Products That Change Lives
  • Companies That Sell Higher Cost, Life-Changing Goods That Require Explanation of Value
  • Companies That Struggle to Explain Why Their Way Is the Better Way
  • Companies That Are Tired of Being the Best-Kept Secret in Their Industry

Who we don't work with

  • Financial Services: Due to the strict regulations on financial services providers’ marketing, we highly recommend Crystal Marketing Solutions, which specializes in marketing for financial advisors.
  • Legal Services: Due to the strict regulations surrounding marketing for legal services, we do not work with law firms and, unfortunately, we don’t have a trusted partner in this field.
  • B2C Consumer Products: We work with B2B and mission-driven B2C brands that prioritize long-term value. We’re not the right fit for businesses focused on low-cost, impulse-driven products.
    • For a tailored growth strategy in the consumer goods sector, we recommend Derin Oyekan, Strategic D2C Growth Consultant.
    • If you are in the alcohol and alcohol-alternative industry, we recommend Spirits Consulting Group.

Get Masterful Marketing

Book a Call Today

See What The ELITE Method Can Do for You

Going up against large national brands like the AHA and American Red Cross, ProTrainings needed help boosting their brand visibility and trustworthiness.

Not only did we increase their organic blog traffic by 1,707% in one year, but also we learned exactly what type of content their prospects wanted and increased email open rates to 25.2–56.8% and click-through rates to as high as 13.1%!
Read the Case File

Before working with Cornell, DYOPATH suffered from a common B2B problem: All of their marketing was overly salesy and focused on bottom-funnel tactics. The result: They were getting as few as 2 MQLs per month!

After just one year, Cornell increased their inbound MQLs to an average of 41 per month and transformed their brand reputation into one that prospects enjoyed interacting with.

Read the Case File

Like many companies we work with, Higher Yields Consulting was reluctant to pour money into the black hole of ads.

Using only organic strategies, Cornell helped HYC build a pipeline where 95% of leads and closed deals came from their website.

As a result, the company saw a 553% increase in revenue, received over 100 leads per month, and never spent a dime on ads.

Read the Case File

When Reel Paper first launched, they knew they were in a highly saturated market (consumer goods) and offering a product that most people already have a strong brand attachment to (toilet paper).

Not only did we help Reel Paper grow their visibility and audience size as a new brand in a sea of giants, but — more importantly — we helped them build customer loyalty and convert consumers away from their long-standing brands to become die-hard Reel Paper customers.

Read the Case File

Everything’s Included –
Yes, Really.

Cornell Content Marketing blogging social media for subscription brands

Weekly Reports

Know exactly what’s being worked on, what’s ready for review, and how your marketing is performing.

Project Management

Expert and efficient project management is included with any service so no stone goes unturned, no “i” undotted, and no “t” uncrossed.

Cornell Content Marketing blogging social media for subscription brands

You Own It All

We don’t believe in holding your website or your email marketing hostage. We work within your tools so you have full control — always.

Constant Optimization

Data tells all. We constantly update and fine-tune your content to achieve steady growth.

Cornell Content Marketing blogging social media for subscription brands

Stellar Quality Control

We deliver only the best. With absolute dedication to quality, we truly are the internet’s finest.

Full-Life Content

From content ideas to publishing, distributing, tracking, and promoting, your content is taken care of from start to finish.

Hear From Our Clients

Cornell Content Marketing does amazing work. They took our content to the next level — actually, two levels up. Their team is incredibly organized, communicative, and strategic, making the entire process seamless and effective. Working with them was a game-changer, and I highly recommend them to any company looking to elevate their content marketing efforts.
– Tyler Accardi
Rai is one of those rare people that in 15 minutes of talking with her, you realize that her level of knowledge and skill are off-the-charts! To call her a trusted advisor would be an understatement. Her guidance has given me indispensable direction and confidence. I can't recommend her and her team enough.
– Dan Roberts
Rai and her team are the absolute best! I couldn’t have asked for a better experience. They understood my vision and transformed it into a brand that stands out in every way. Their attention to detail and commitment to excellence is unmatched.
– Jordan Teixeira
I extend my sincere gratitude to Rai and her team at Cornell Marketing for their exceptional services to my company. They transformed my concept into a prosperous brand that would have required years to accomplish. Collaborating with the Cornell team was an absolute pleasure. I highly recommend their services to any organization seeking comprehensive marketing.
– Brandon Barley
Rai and her team are very professional, helpful, insightful, and wanted the best for us the entire time we worked with them. Rai does an excellent job of taking your vision and turning it into reality. We would recommend Cornell Content Marketing to anyone we know!
– Bailee Turpen
I have invested A LOT in both of my businesses over the last year and you are by far the best investment I've made. The clarity & copy has completely solidified with I'm doing with Stella's Desk! I look forward to working together again!
– Anna MacDonald
Rai and her team were amazing to work with, very knowledgeable, helpful and listened to what we wanted and needed help with. Our website looks amazing and I believe it will really work a great benefit for us.
– Kim Jordan
It has been nothing but a pleasant and efficient experience working with Rai and her whole team at Cornell Content Marketing. I will certainly be working with them more in the future and will recommend them to anyone.
– Carter Fields
Working with Rai has been hugely valuable for my agency's growth this year. Having a talented and reliable copy and content team who can adapt to our clients' voices and produce quality email content on time, every time makes service delivery efficient and keeps our clients renewing their retainers.
– Tamika Auwai
Rai and her team are the best! From the beginning stages on Rai was detailed, understanding, flexible- and super helpful in building a system for me and my window cleaning business. Highly recommend!
– Luke McCartney
Cornell produces some of the finest copy and marketing strategy I've seen in the current market. I recommend using Cornell Content Marketing if you want your business to shine!
– Heather Simpson

Meet the Team

Rai Cornell - Cornell Content Marketing

Rai Cornell

CEO & Marketing
Psychology Strategist

Melissa Shofner - Cornell Content Marketing

Melissa Shofner

Marketing Integrator
& Project Manager

Wes Hyde - Cornell Content Marketing

Wes Hyde

Content Team Manager

Chelsea Greenway - Cornell Content Marketing

Chelsea Greenway

Senior Designer

Steph Cervone - Cornell Content Marketing

Steph Cervone

Senior Copyeditor & QA Expert

Grace Anne Johnson - Cornell Content Marketing

Grace Anne Johnson

Copyeditor & QA Expert

Kristine Pike - Cornell Content Marketing

Kristine Pike

Senior Content Creator

Christian Enevoldsen - Cornell Content Marketing

Christian Enevoldsen

Content Creator

Louis Moran - Cornell Content Marketing

Louis Moran

Content Creator

Kyria Hudson - Cornell Content Marketing

Kyria Hudson

Senior Copywriter

Lee O'Connell

Copywriter

Brandon Forrest - Cornell Content Marketing

Brandon Forrest

LinkedIn Ads & Outreach

Ogo Onuigbo - Cornell Content Marketing

Ogo Onuigbo

Marketing Assistant

Leah Marquez - Cornell Content Marketing

Leah Marquez

Marketing Assistant

Nicole Cormier

Nicole Cormier

Web Developer

Our Philosophy

We believe that marketing matters. As the first touchpoint brands and buyers have with each other, marketing should be focused on forging strong, symbiotic relationships. Never predatory, never manipulative, and never short-sighted.

Our Purpose

Our purpose is to heal the relationships between businesses and buyers by revolutionizing the way that companies treat those they market to and creating win-win-win partnerships that benefit businesses, marketers, and consumers.

Our Promise

We promise to deliver the highest quality marketing assets — whether visual, verbal, static, or dynamic — at every single point of interaction between our clients and those they aim to serve.
Learn More About Cornell

Get Started with Psychology-Driven Marketing!

Book a call with Rai Cornell, CEO & Marketing Psychology Strategist, or fill out the form to request more information via email.

Contact Us

Book a Call Today!

Or request more information by filling out the form. We’ll get back to you within 2 business days.

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Tips & Tricks for Masterful Marketing

How to Master the 4 Ms of Marketing Psychology

Find Your Voice: 4 Ways to Become a Thought Leader in Any Field

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