We’re On A Mission:

To Protect Businesses & Buyers From Bad Marketing And To Serve The World By Healing Commercial Communications

Raise Your Standards

Nowadays, buyers are savvy. B2B and B2C shoppers alike demand respect and effectively boycott companies that make them feel disrespected, deceived, or desperate.

Companies that use manipulative marketing only serve to further damage the relationship between businesses and buyers.

There’s no reason to stoop so low — and every reason to hold yourself and your marketers to a higher standard.

The Numbers Don’t Lie

By 2026, it's estimated that adults will spend a total of 12 hours and 46 minutes per day consuming media, 65.9% of which will be digital media, such as websites, email, and social media.

– eMarketer

Positive mood facilitates greater long-term brand recall in digital marketing contexts, such as social media, SERPs, video feeds, and email.

– Sar, Nan & Myers (2010)

A 2009 study showed that individuals "in the induced positive mood group have a more positive attitude and greater intention to try advertised products when compared with subjects in the induced negative mood group."

– Owolabi (2009)

When put in a positive mood, people rate advertisements more favorably than when put in a negative mood.

– Wiese (2012)

Negative advertising can lead consumers not to trust the company's future advertisements.

- Aghakhanni & Main (2019) & Ukaegbu (2020)

Marketing Isn’t About Being The Loudest. It’s About Being The Most Trustworthy.

Who We Work With

Companies That Are Transforming Their Industry

Companies That Have Something to Teach the World

Companies That Have a New & Better Way of Doing Things

Companies That Are Inventing Products That Change Lives

Companies That Sell Higher Cost, Life-Changing Goods That Require Explanation of Value

Companies That Struggle to Explain Why Their Way Is the Better Way

Companies That Are Tired of Being the Best-Kept Secret in Their Industry

Who we don't work with

Financial Services: Due to the strict regulations on financial services providers’ marketing, we highly recommend Crystal Marketing Solutions, which specializes in marketing for financial advisors.

Legal Services: Due to the strict regulations surrounding marketing for legal services, we do not work with law firms and, unfortunately, we don’t have a trusted partner in this field.

B2C Consumer Products: We work with B2B and mission-driven B2C brands that prioritize long-term value. We’re not the right fit for businesses focused on low-cost, impulse-driven products.
- For a tailored growth strategy in the consumer goods sector, we recommend Derin Oyekan, Strategic D2C Growth Consultant.
- If you are in the alcohol and alcohol-alternative industry, we recommend Spirits Consulting Group.

We Aim to Serve

Our founder and CEO, Rai Cornell, studied psychology and human behavior for 8 years, earning three advanced degrees in psychology, counseling, and criminology while working at a community counseling center, a drug rehab facility, and a mental hospital. Over time, though, her interests and talents took her on a very different path.

Today, Rai uses her meticulous understanding of human emotions, behaviors, and decision-making to drive visibility, brand loyalty, and engagement for companies that aim to change the world for the better.

At Cornell Content Marketing, our job is to position your brand as one worthy of trust, then guide your target audience through every stage of resistance for an easy, positive buyer experience.

The end result is a trusting, comforting relationship with your target audience and a smooth, enjoyable experience for the buyer. The final cherry on top is that you’ll see quantifiable proof in the form of increased traffic, leads, and sales.

The CBT Triangle

The CBT Triangle represents an effective psychological model known as Cognitive Behavioral Therapy, which has been used for decades to turn negative thoughts, feelings, and behavior patterns into positive ones.

This model perfectly matches marketing’s responsibilities in the sales funnel: awareness, interest, and decision.

Your marketing strategy must be a positive influence on your buyers’ thoughts, feelings, and behaviors in order to help them find, trust, and choose you.

Our Philosophy

We believe that marketing matters. As the first touchpoint brands and buyers have with each other, marketing should be focused on forging strong, symbiotic relationships. Never predatory, never manipulative, and never short-sighted.

Our Purpose

Our purpose is to heal the relationships between businesses and buyers by revolutionizing the way that companies treat those they market to and creating win-win-win partnerships that benefit businesses, marketers, and consumers.

Our Promise

We promise to deliver the highest quality marketing assets — whether visual, verbal, static, or dynamic — at every single point of interaction between our clients and those they aim to serve.

Hear From Our Clients

Who We Are

At Cornell Content Marketing, we believe bad marketing is a crime. The words and images you use to convey your worth to the world are precious — and too often businesses surrender to a lack of time, lack of support, or lack of funds, thereby failing to get the right words in front of the right eyes.

We work with businesses that are struggling to be seen, heard, and chosen by creating custom, psychology-driven marketing strategies, delivering the highest quality content, and optimizing systems for maximum results.

As a digital marketing agency, we offer a full range of services — from strategy to content to full-funnel builds and more. The strategies we design and execute are based on proven practices and 18 years of psychology and marketing experience.

Meet the Team

Get The ELITE Method Toolkit: A DIY Guide to Psychology-Driven Marketing Strategy

Use our exact Prospect Profiling & Stages of Change process to master psychology-driven marketing for your unique buyer.

At Cornell, we believe everyone should have access to the tools they need to succeed — even if they can’t afford to hire help.

Get free access to the exact process we use to build our psychology-driven marketing strategies and guide your ideal buyers through the Stages of Change model to affect real buying behaviors!

Ready to get started?

Book a call with Rai Cornell, CEO & Marketing Psychology Strategist, or fill out the form to request more information via email.

Contact Us

Or request more information by filling out the form. We’ll get back to you within 2 business days.

We’re On A Mission:

Raise Your Standards

The Numbers Don’t Lie