Rise Above the Competition with Psychology-Driven B2B Demand Gen
As much as humans like to think that B2B purchases are logical, they’re highly influenced by emotions and relationships.
Our psychology-driven marketing strategies work beneath the surface, driving buyer behavior, building brand loyalty, and getting prospects 80-90% pre-sold before your sales reps have to lift a finger.
The ELITE Method
We believe every company should benefit from psychology-driven marketing that heals the relationships between businesses and buyers.
That’s why we share our exact process for getting leads 80-90% pre-sold with anyone who will listen.
Watch our video and start implementing Cornell’s ELITE Method with your team today! And if you need help, we’re here for that, too.
We’re Tired of the Status Quo
Since Cornell Content Marketing began in 2007, we’ve collaborated with and even hired other agencies from around the world — and we’ve almost always been disappointed.
Not only are we committed to making sure none of our clients ever suffer through the same mediocre marketing, but also we’re actively working to correct the inadequacies in the marketing industry.
Our B2B Demand Gen Services
Psychology-Driven Marketing Strategy
This is what makes or breaks your marketing. Before you publish a single word, you need to understand the psychology of your buyer, the perception of your brand, and how to marry the two.
Through a series of market surveys, workshops with your team, and competitor studies, we find out exactly where your company shines and how we can strengthen you in the eyes of your unique buyer.
Then we do a deep-dive psychological profile on each of your buyer segments, including designing your unique Stages of Change marketing matrix.
While many companies prefer to have Cornell execute their marketing strategy for them in full or in part, some teams are well-equipped to execute their
Next Available Start Date
April 15, 2025
Strategy Execution Services
Brand Reputation Elevation
Words matter. Branding matters. Your reputation matters.
Convey your brand’s true value, expertise, and quality with a visual and verbal brand you’re proud to share with the world.
This package spans 4-6 months and includes:
- Visual Branding Elevation
- Verbal Branding Elevation
- Online Presence Elevation for Web & Social
- Top-of-Funnel Content Creation
- Mid-Funnel Opt-In Funnels
- Visual Branding Elevation
Ready to bring your brand into 2025? Let’s raise the bar!
Organic Traffic Acceleration
You have so much to teach the world — if only they could find you.
Boost your brand’s visibility and organic inbound traffic with expert content creation, SEO, and funnel support.
This package is available in 6- and 12-month options and includes:
- Custom SEO Strategy
- Organic SEO Ranking Improvements
- Top- & Mid-Funnel Multimedia Content Production
- LinkedIn Content Production & Management
- SEO Rank, Visibility & Engagement Tracking
- Data Analytics & Reporting
Ready to leverage true B2B demand gen and be seen?
Sales Enablement
Your sales team shouldn’t have to work so hard.
Equip them with the assets and pre-sold leads they need to close more deals and grow your business.
This package spans 4-6 months and includes:
- LinkedIn Ads Management
- LinkedIn Outreach
- Sales Landing Pages
- Funnel Builds
- Sales Assets
- Full-Funnel Multimedia Content Production
See what B2B demand gen + psychology-driven marketing can do for your conversions.
Consulting & In-House Training for Teams
Want to bring the expertise of Cornell to your in-house team?
We’re on a mission to equip as many marketers as we can with the ELITE Method for psychology-driven marketing.
“Why would you give away your secrets?,” you ask. The answer is simple:
Marketing is what we’re great at. But what we truly, deeply care about is healing the relationships between businesses and buyers. We can only do that if we get our proven method and systems into as many companies as possible.
We offer consulting and training to build your team into an elite squad of marketing and psychology masters. Ready to get started?
Ready to leverage true B2B demand gen and be seen?
Everything’s Included –
Yes, Really.
Weekly Reports
Know exactly what’s being worked on, what’s ready for review, and how your marketing is performing.
Project Management
Expert and efficient project management is included with any service so no stone goes unturned, no “i” undotted, and no “t” uncrossed.
You Own It All
We don’t believe in holding your website or your email marketing hostage. We work within your tools so you have full control — always.
Constant Optimization
Data tells all. We constantly update and fine-tune your content to achieve steady growth.
Stellar Quality Control
We deliver only the best. With absolute dedication to quality, we truly are the internet’s finest.
Full-Life Content
From content ideas to publishing, distributing, tracking, and promoting, your content is taken care of from start to finish.
See What The ELITE Method Can Do for You
Before working with Cornell, DYOPATH suffered from a common B2B problem: All of their marketing was overly salesy and focused on bottom-funnel tactics. The result: They were getting as few as 2 MQLs per month!
After just one year, Cornell increased their inbound MQLs to an average of 41 per month and transformed their brand reputation into one that prospects enjoyed interacting with.
Like many companies we work with, Higher Yields Consulting was reluctant to pour money into the black hole of ads.
Using only organic strategies, Cornell helped HYC build a pipeline where 95% of leads and closed deals came from their website.
As a result, the company saw a 553% increase in revenue, received over 100 leads per month, and never spent a dime on ads.
When Reel Paper first launched, they knew they were in a highly saturated market (consumer goods) and offering a product that most people already have a strong brand attachment to (toilet paper).
Not only did we help Reel Paper grow their visibility and audience size as a new brand in a sea of giants, but — more importantly — we helped them build customer loyalty and convert consumers away from their long-standing brands to become die-hard Reel Paper customers.
Get The ELITE Method Toolkit: A DIY Guide to Psychology-Driven Marketing Strategy
Use our exact Prospect Profiling & Stages of Change process to master psychology-driven marketing for your unique buyer.
At Cornell, we believe everyone should have access to the tools they need to succeed — even if they can’t afford to hire help.
Get free access to the exact process we use to build our psychology-driven marketing strategies and guide your ideal buyers through the Stages of Change model to affect real buying behaviors!
Who We Work With
- Companies That Are Transforming Their Industry
- Companies That Have Something to Teach the World
- Companies That Have a New & Better Way of Doing Things
- Companies That Are Inventing Products That Change Lives
- Companies That Sell Higher Cost, Life-Changing Goods That Require Explanation of Value
- Companies That Struggle to Explain Why Their Way Is the Better Way
- Companies That Are Tired of Being the Best-Kept Secret in Their Industry
Who we don't work with
- Financial Services: Due to the strict regulations on financial services providers’ marketing, we highly recommend Crystal Marketing Solutions, which specializes in marketing for financial advisors.
- Legal Services: Due to the strict regulations surrounding marketing for legal services, we do not work with law firms and, unfortunately, we don’t have a trusted partner in this field.
- B2C Consumer Products: We work with B2B and mission-driven B2C brands that prioritize long-term value. We’re not the right fit for businesses focused on low-cost, impulse-driven products.
- For a tailored growth strategy in the consumer goods sector, we recommend Derin Oyekan, Strategic D2C Growth Consultant.
- If you are in the alcohol and alcohol-alternative industry, we recommend Spirits Consulting Group.
Ready to Get Started?
Contact Us
Or request more information by filling out the form. We’ll get back to you within 2 business days.
Request More Information
Free Download:
SEO in the Time of AI
Does SEO feel overwhelming — especially in the time of AI search?
Don’t worry… We’ve simplified it for you!
Maximize the organic reach of every piece of content you create with our “SEO in the Time of AI” Checklist.
