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At Cornell, we believe everyone should be able to build healthy, sustainable, and ethical marketing machines.

Browse our blog and download our free resources to start implementing your own psychology-driven demand generation marketing within your company!

“Tell me and I forget. Teach me and I remember. Involve me and I learn.”

– Benjamin Franklin

The Top 3 Reasons Why B2B Marketing Fails

B2B sales have evolved. In fact, studies from Worldwide Business Research show that “B2B buyers are 57%-70% through their buying research before contacting sales.”

Since your buyers hold all the power, it’s up to your marketing team to win them over.

Our ELITE Method gets buyers 80-90% pre-sold before they ever reach your closers. Find out why our method works and if your company is suffering from these top 3 reasons most B2B marketing strategies fail. 👉

Free Resources

The Demand Gen Brainstorming Kit

“SEO in the Time of AI” Checklist

The ELITE Method Toolkit

Listen to Podcast Episodes

How to Get 90% Pre-Sold Buyers Using Psychology-Driven Marketing

PODCAST

In B2B marketing, success comes from building genuine relationships with customers rather than viewing them as transactions. If we can understand their pain points and challenges and empathize with their needs, B2B marketers can develop solutions that resonate with what motivates and inspires customers, leading to business transformation.

In this episode, Christian Klepp and Rai Cornell unpack what B2B marketers can do to create more meaningful and effective marketing initiatives and get buyers 90% pre-sold using psychology-driven marketing.

How Do Psychology-Driven Strategies Attract Pre-Sold Buyers and Drive Sustainable Growth?

PODCAST

Are you tired of throwing money at ads and tactics that don’t deliver sustainable results? Do you struggle to connect with your ideal buyers and build a loyal following?

In this episode, the Doctor of Digital sits down with Rai Cornell, who will challenge your assumptions about marketing and show you a better way. With Rai’s expertise, you’ll learn how to create a long-term, demand-generation J-curve with minimal spend and why relying on ads for sustainable growth is a recipe for disaster.

Explore the Blog

You’ve seen the headlines. You’ve heard the buzz. You’ve had the conversations about what AI could become and whether it’ll replace humans in this role or that one. You’ve likely even played around with making AI a part of your workflow in some form or...

March 4, 2025
Rai Cornell

What do you do when your first career path is steeped in regret? What do you do when you’re saddled with the burden of student loans that are fundamentally fruitless in the path you ultimately ended up on? What do you do when you want...

February 20, 2025
Rai Cornell

If you Google “sales funnel,” you’ll find about a zillion variations of the same four basic steps: awareness, interest, decision, and action. What you won’t see is an important fifth step: retention. As a subscription business, your content needs to touch on every single stage...

December 28, 2021
Rai Cornell

See What The ELITE Method Can Do for You

Going up against large national brands like the AHA and American Red Cross, ProTrainings needed help boosting their brand visibility and trustworthiness.

Not only did we increase their organic blog traffic by 1,707% in one year, but also we learned exactly what type of content their prospects wanted and increased email open rates to 25.2–56.8% and click-through rates to as high as 13.1%!

Before working with Cornell, DYOPATH suffered from a common B2B problem: All of their marketing was overly salesy and focused on bottom-funnel tactics. The result: They were getting as few as 2 MQLs per month!

After just one year, Cornell increased their inbound MQLs to an average of 41 per month and transformed their brand reputation into one that prospects enjoyed interacting with.

Like many companies we work with, Higher Yields Consulting was reluctant to pour money into the black hole of ads.

Using only organic strategies, Cornell helped HYC build a pipeline where 95% of leads and closed deals came from their website.

As a result, the company saw a 553% increase in revenue, received over 100 leads per month, and never spent a dime on ads.

When Reel Paper first launched, they knew they were in a highly saturated market (consumer goods) and offering a product that most people already have a strong brand attachment to (toilet paper).

Not only did we help Reel Paper grow their visibility and audience size as a new brand in a sea of giants, but — more importantly — we helped them build customer loyalty and convert consumers away from their long-standing brands to become die-hard Reel Paper customers.

WE’RE NOT UNDERCOVER. You Can Find Us On...

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Bad Marketing Is a Crime

We are personally invested in the success of our clients. Our job is to make you look good while building authentic, trust-based relationships with buyers. Your marketing and branding are our business; your success is our goal.

Be the Internet’s Finest

“Tell me and I forget. Teach me and I remember. Involve me and I learn.”

The Top 3 Reasons Why B2B Marketing Fails