Bring the Expertise of Cornell In-House
Want to leverage the power of inbound marketing but can’t afford to outsource to an agency?
At Cornell, we train businesses how to master the art of writing for the web without the costly commitment of hiring an outside marketing team!
Explore our content creation and copywriting courses to add powerful skills to your repertoire –
like expert content creation, the psychology of buying, and brand voice copywriting.
High Quality Content Marketing for Startup Businesses
Content marketing is the most cost-effective marketing strategy for online businesses today.
Why? Because you create high-value content that represents the heart and soul of your brand and lives online forever! Rather than having to keep pouring money into costly campaigns, your content will drive results for you year after year in the form of inbound traffic, sales, and customer loyalty.
In fact, many of our clients at Cornell Content Marketing have reported earning sales from content we published for them back in 2017 and 2018! Those pieces of content only grow in reach over time and become more and more valuable to your business with each day that passes.
So the best time to start your content marketing is NOW!
Learn From an Expert
All of our courses are taught by Rai Cornell, a life-long freelancer and digital entrepreneur with more than 15 years of experience writing content and copy for hundreds of brands.
Bite-Sized Lessons
Course completion rates are insanely low across the internet because most courses are just too long! Get all the most valuable info in easy, digestible bites so you can launch your content marketing sooner!
Lifetime ROI
Unlike costly ad campaigns that you have to keep pouring money into over time, content marketing is a tool that you invest your time and money into once and it lives online and drives results for as long as you keep it live!
Personalized Attention
Every student inside our courses will have the opportunity to have their content reviewed and receive specific constructive feedback from Rai Cornell – an added bonus that our students call “priceless”!
Available Courses
From hooking readers’ attention to pleasing the almighty Google gods with SEO-rich content, content marketing is an art as much as a science.
In this course, you’ll learn it all – including how to:
- Write masterful content
- Infuse your content with SEO without ruining the reader’s experience
- Include calls-to-action subtly but effectively
- Interview sources like a pro
- Never run out of ideas for content again!
Learn more and get lifetime access to The Content Creator’s Bootcamp by clicking the button below!
Join the Waitlist!
The Content Creator’s Bootcamp is available now!
Get notified as soon as our newest courses are available!
Upcoming Courses:
- Brand Voice Copywriting
- Conversion Copywriting: The Psychology of Buying
- Content Strategy Mastery
Waitlist members will get access to all courses at our lowest prices ever!
Upcoming Courses
Cornell Content Marketing is an industry leader in creating successful content marketing strategies. From sales copy to connection-building content to rave-worthy social media campaigns, we’ve dedicated ourselves to giving our clients the very best.
Now, we want to help you do the same. Cornell Courses are designed for freelancers who are driven, detail-oriented, and downright obsessed with quality.
Brand Voice
Copywriting
We all have our own style, personality, and flair. As a writer, you’ve likely spent years developing your own voice.
But what happens when you need to write for a client whose voice is completely different from your own?
Being able to understand and mimick a brand’s authentic voice is one of the most in-demand and well-paid skills a copywriter can possess.
In this course, you’ll learn how to:
- Identify Linguistic Patterns
- Create a Brand Voice Guide
(to use yourself or sell to clients!) - Slip Into Any Brand Voice with Ease
- Manipulate Copy Structure, Grammar, and Diction to Fit a Voice
The Psychology of Buying
Copywriting Course
Copywriting is all about sales and persuasion. But nobody wants to feel like an icky, manipulative marketer.
In this course, you’ll learn how to write copy that resonates with the right buyers to pair solution-focused companies with problem-plagued customers.
The Psychology of Buying Copywriting course will train you to infuse your copy with:
- Audience Profiling
- Maslow’s Hierarchy of Needs
- The Driving Human Desires
- Emotional Connotation
- Speaking to Your Buyer’s Heart
- Soul-Match Selling
Content Strategy
Mastery
Before you ever publish a single piece of content, there are key strategic elements that you and your team should know, including:
- Who will be consuming your content?
- Why they’ll be consuming your content?
- What you want them to do with your content?
- What action you want them to take after interacting with your content?
- And more!
Make sure you are able to stand out amongst the competition and noise of the online world with a success-focused content strategy, key metrics, distribution plan, and editorial calendar.
You’ll learn all this and more inside Content Strategy Mastery!
Hear From Our Clients
Learn at Cornell
At Cornell Content Marketing, we deliver top-level copywriting, content writing, and content marketing funnels to our clients every day. Since 2007, we’ve been committed to constant improvement and delivering nothing but the very best.
We uphold these same values in every aspect of our training and education courses. We believe content marketing is the ticket to sustainable, steady growth that compounds over time – and we’re committed to helping start-up businesses like yours ditch the struggle and thrive!
Quality
We’re on a mission to train up the next generation of writers to be the best and deliver the best. When you strive for excellence, customers will trust you and flock to you, giving you a steady stream of consistent revenue.
Support
Being a business owner is a unique life. The ability to create a living, breathing entity that you believe in and does good in the world is a privilege. We want to help you get your message out with the highest quality and most effective techniques available.
Value
Have questions? Ask! Need more help? Ask! We believe in giving as much help and information as is needed to support you. Our primary goal is your success.
Got questions?
We’ve got answers.
Ask away!
