BAD COPY IS A CRIME
Don’t worry – we’ve got your back. From making your brand voice the law of the land to building an on-target marketing machine, we’re here to serve you.
OUR SERVICES
We specialize in copywriting and content creation for subscription-based companies, consulting firms, and professional services businesses.
Below are several ways we can support you with clearer, more effective, goal-driving marketing.
Are You a Subscription-Based Business?
We have an elite squad just for you.
attracting and retaining subscribers while minimizing churn rates.
content strategy
Your content strategy forms the foundation of every piece of content you create for your brand. If your foundation is unclear, muddled, confused, or – at worst – at odds with your goals, you’re working against yourself.
Our premium strategy includes:
- Execution Road Map
- Market & Competitor Research
- Goals Alignment
- Audience Segmentation & Research
- Audience-Specific Marketing Tactics for:
- Content Channels
- Publishing
- Promotion
- List Building & Lead Generation Strategy
Let us give you the roadmap to YOUR unique success journey. From the keywords used throughout your website to the audience segments you want to reach through content and social media efforts, we’ll give you a content strategy that ensures everything you create works together and moves you toward your company goals.
copywriting
Bad copy is a crime – against your brand, your customers, and your success.
One disingenuous word can cause customers to lose faith in your brand; one word carrying the wrong emotional charge can turn a nation against you (hello, Kenneth Cole, Pepsi, and Electrolux).
Copywriting projects may include:
- Website copy
- Press releases
- Case studies
- Marketing emails
- Newsletters
- Sales pages
- Landing pages
Come to us for a single project or for on-going support. We’ll memorize every ridge and swirl of your brand’s fingerprint and deliver compelling copy that moves you forward.
Content Creation
With content marketing, you pay once to create something that lives online forever and drives traffic for years – building momentum via shares and SEO along the way.
As an added bonus, the right content infused with the right emotional connotations and your authentic brand voice builds rapport with potential customers that builds the “know, like, and trust” factor required to click “Buy Now!”
Brand Message Guide
Get crystal clear on your brand’s personality, voice, language, and public-facing wording to convey specific qualities and emotions to your target audience.
This sharable document will serve as your Company Compass in all of the visual elements, content, and marketing campaigns you create in the future. It will also serve as a training resource as you grow your team to ensure everyone working for your brand is steering your squad in the same direction.
Hear From Our Clients
sales funnels
To capture high-quality leads on your website and usher prospects toward the buying process, you need a seamless sales funnel that is perfectly tailored to your ideal client.
Using a data-rich mapping tool, we’ll design your optimal sales funnel, including a narrative guide that your team can use to build the funnel. Or come to us for the complete build out and we’ll transform your ideal sales funnel from theory into practice.
Once built, your visual sales funnel map will become a dynamic data-tracking tool that will shine a spotlight on any bottlenecks or weak points in the funnel so we can optimize, optimize, optimize!
animated videos
Video is one of the most valuable marketing tools available today. Unfortunately, many businesses are intimidated by the idea of creating videos themselves and are unable to afford the services offered by large marketing agencies.
However, we believe all companies should be able to benefit from the power of visual storytelling, which is why our video animation packages are affordable and customized.
Using a proven process, we help our clients create incredible videos at a fraction of the cost of big agencies.
social media
Whether your primary marketing is B2B or B2C, your ideal target on the other end is a person – a person who is heavily influenced by social media posts and reviews. Building “likes,” accumulating five-star reviews, and giving fans a way to share your content in a way that’s familiar to them dramatically stretches your reach into new customer pools while strengthening your brand’s reputation.
From organic posting to paid ad strategies, we provide:
- Market research
- Hashtag and trend research
- Content planning
- Graphic design
- Post copywriting
- Profile optimization
- Ad creation and testing
- Targeting strategies
- Data tracking and reporting
web design & development
Your website is your digital first impression, your resume, your business card, and your pitch deck all wrapped up in one.
Let’s make sure you’re proud of every pixel.
Our web development services include:
- SEO Audit, Report & Plan
- Site Planning & Hierarchy
- SEO-Driven Website Copy
- Full Website Design
- Custom Vector Art Graphics
- Complete WordPress Build-Out
- User-Friendly Handoff
overwhelmed by content marketing?
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The Content Marketing Checklist
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Learn how to maximize the reach, impact, and ROI of each piece of content you create – from blogs to social media posts to emails and more.
