Podcast Episodes

In B2B marketing, success comes from building genuine relationships with customers rather than viewing them as transactions. If we can understand their pain points and challenges and empathize with their needs, B2B marketers can develop solutions that resonate with what motivates and inspires customers, leading to business transformation.

In this episode, Christian Klepp and Rai Cornell unpack what B2B marketers can do to create more meaningful and effective marketing initiatives and get buyers 90% pre-sold using psychology-driven marketing.

Are you tired of throwing money at ads and tactics that don’t deliver sustainable results? Do you struggle to connect with your ideal buyers and build a loyal following?

In this episode, the Doctor of Digital sits down with Rai Cornell, who will challenge your assumptions about marketing and show you a better way. With Rai’s expertise, you’ll learn how to create a long-term, demand-generation J-curve with minimal spend and why relying on ads for sustainable growth is a recipe for disaster.

Tired of marketing that pressures, manipulates, and leaves a bad taste? Rai Cornell shows how understanding what makes your customers tick can transform your business. Learn how her ELITE framework helps you connect authentically, ditch the FOMO tactics, and turn buyers into lifelong fans.

It’s frustrating when marketing feels like just jumping from trend to trend. This can leave you stretched thin and wondering if any of it actually works. Real results often come from stepping back and focusing on what truly connects with your audience. It’s less about doing everything and more about doing the right things consistently.

In this episode, Rai shares her passion for changing the narrative around marketing, spotlighting the importance of marketers being allies to their customers rather than adversaries.

In this episode, Nina Hershberger talks with Rai Cornell about her “ELITE” methodology. She emphasizes the importance of moving beyond traditional “lead generation” tactics and instead focusing on demand generation — creating content that builds trust, empathy, and a genuine desire in potential customers to engage with the brand.

This episode is a must-listen for any business owner, marketer, or entrepreneur who wants to break free from the “icky” feeling of traditional advertising and instead create marketing that resonates on a deeper level with their target audience.

Ever wonder how content marketing could change the game for your business? Content marketing isn’t just about pushing a product or service; it’s about supplying your audience with crucial information to aid them in making the best decisions, creating a bond of trust, and fostering a long-lasting relationship.

This episode is a treasure trove of actionable insights wherein Rai Cornell unravels the secret to building a productive content marketing strategy, underlining the necessity of understanding the audience, the business, and the unique connection between them. Cornell connects the dots between content marketing and email marketing, illustrating the significance of taking a “snapshot” of website traffic and lead numbers to drive return on investment. We explore the magic of content upgrades and lead magnets and how email marketing can be used to send updates and offers to your target audience.

These days, it seems like everybody’s talking about robots. It’s easy to get swept up by trends like Google algorithm changes and AI generated content. But, guest Rai Hyde Cornell says those things are secondary to the most important factor in your marketing – the human beings

Too often, we think about the system or platform first. We wonder if we should jump into Threads or buy Google ads, but those decisions come after you decide who you are talking to.

In this episode, we are joined by Rai Hyde Cornell, a marketing expert with a background in psychology. Rai shares valuable insights on how to build a successful marketing strategy that resonates with customers and creates long-lasting relationships.

With her unique perspective on connecting with people on a deeper level and understanding their needs and motivations, Rai emphasizes the importance of aligning marketing efforts with the company’s values and delivering authentic messaging that truly connects with the target audience to achieve meaningful and impactful marketing outcomes.

In this episode of The Innovative Agency Podcast, Sharon Toerek explores the fascinating intersection of buyer psychology and AI-driven marketing with Rai Cornell. Rai unpacks the role of human insight in modern marketing, revealing how agencies can seamlessly blend AI technology with traditional, human-led approaches to build trust, create deeper connections, and craft high-impact marketing funnels.

In this conversation, Jeffro and Rai Cornell discuss the importance of understanding buyer psychology in marketing, particularly in the context of B2B businesses. Rai emphasizes the drawbacks of relying on ads and advocates for a long-term content marketing strategy that builds trust and relationships with potential clients. She also shares insights on measuring success in a psychology-driven approach and the role of human connection in content marketing.

In this episode, Rai shares her insights on creating demand generation strategies that move beyond reliance on ads. She explains the importance of developing a full-funnel approach, using psychology to challenge customer assumptions, and fostering trust with organic content. Rai also discusses the role of AI in content marketing, highlighting its limitations and the need for human oversight to ensure quality and emotional resonance.

When it comes to marketing a business or a service, many turn to paid ads as the “quick fire” way to create demand in order to convert business. While this approach does have its place, it’s also important to create more long-term, sustainable demand-creation strategies that enable a business to create credibility, deliver value, and educate its market throughout the buying process.

In this episode, Darren Mitchell and Rai Cornell delve into the psychology of marketing and the intricate art of content creation.

This episode of Let’s Talk Marketing explores the power of psychology-driven marketing and its impact on demand generation. Host Katya Allison interviews Rai Cornell, CEO and Strategic Marketing Consultant at Cornell Content Marketing, about her approach to B2B marketing, her transition from mental health to marketing, and how her framework, “The ELITE Method,” is revolutionizing how businesses connect with their ideal buyers.

Oftentimes, early in life, we’re encouraged to go down career paths that aren’t truly of our own choosing. Then, by the time we realize that we’re miserable and stuck because of those prescribed career paths, we wonder how we’ll make the leap into something completely different. If you’re wondering what sort of business you should launch and how to leverage your past experience so that you’re not starting from scratch, listen in to this episode with Rai Hyde Cornell!

In this webinar with Rai Cornell, you will learn what the differences are between the AIDA and AIDAR models, the benefits of using the AIDAR model for subscription businesses, the relevant content that you can create to build a full AIDAR funnel, when and how to apply customer success resources with the AIDAR model, and, lastly, how to develop your content strategy to the AIDAR model.

Content marketing for your funnel can feel a bit like completing a jigsaw puzzle, what should you post? And for what purpose?

Listen in to this interview as we discuss the ins and outs of content marketing and its role in your sales funnel.

In this episode, Rai Cornell sits down with Leon McCowen and Chris Dawson from The Sales Dojo to discuss the psychology of marketing, entrepreneurship, and the overlap between marketing and sales.

In this episode, Jeffro and Rai Cornell delve into the marketing psychology behind Marquis Who’s Who, exploring the psychological triggers used in their marketing tactics, the ethical implications of manipulative marketing, and the lessons that can be learned for ethical business practices. The conversation highlights the need for transparency and integrity in marketing practices, emphasizing that trust and genuine value should be at the forefront of business interactions.

Feeling like you have to do everything yourself can quickly lead to burnout, especially for entrepreneurs juggling all the roles. In this episode of the Catalytic Leadership Podcast, we dive into preventing entrepreneur burnout as Rai Cornell shares how shifting her mindset from solo work to delegation saved her from exhaustion and transformed her business.

The Joy of Membership is a podcast for membership leaders that explores the stories of people and organizations who have asked one simple question: “How can we be helpful?”

Listen in as Rai and Joy discuss how to make content marketing work for your membership!

Are you a startup subscription brand? For startup businesses, it’s often not possible to outsource your content marketing needs to a marketing agency. So how can you manage this important marketing work in-house without breaking the bank?

In this episode of Subscription Box Basics, Rai joins Julie Ball to talk about tips to improve your marketing when bootstrapping your business.

If you’re a business owner and you want marketing to be easier, simpler, and occupy less of your mental energy, check out this awesome episode of the Solopreneur Money Podcast hosted by Gabe Nelson!

In this episode, you’ll get 5 easy, actionable tips for improving your content marketing RIGHT AWAY!