Our psychology-driven demand generation strategies build a seamless bridge for your ideal buyers to find and fall in love with your brand, getting them 80-90% pre-sold before interacting with your sales team.
And now we’re teaching your team how to master the art of psychology-driven marketing and execute a strategy with precision!
We believe every company should benefit from psychology-driven marketing that heals the relationships between businesses and buyers.
That’s why we share our exact process for getting leads 80-90% pre-sold with anyone who will listen.
Watch our video and start implementing Cornell’s ELITE Method with your team today! And if you need help, we’re here for that, too.
The world is changing — rapidly. AI is everywhere, buyers are savvy to sales tactics and manipulations, and businesses are struggling to fill their pipelines and create a dependable future.
But one thing will never change:
Even in B2B deals, buying decisions are made by humans, not companies.
By learning the ELITE Method, your team will be equipped with masterful skills in understanding, tracking, catering to, and influencing the single biggest driver of your company’s success: human behavior.
At Cornell, we don’t believe in using manipulative tactics. Too many sales and marketing teams succumb to desperation and use high pressure, FOMO, scarcity, and other manipulations that leave savvy buyers feeling turned off and naive buyers feeling buyer’s remorse.
Instead, marketing should be a trust- and relationship-building dialogue wherein companies listen to their target audiences, provide helpful resources that educate and support prospects, and guide prospects to be better buyers.
Research shows that long-term memory is reinforced when you make people feel positive emotions like joy, understanding, compassion, and belonging. Our psychology-driven marketing strategies leverage cognitive-behavioral models to make prospects feel good — never bad — and to heal the relationship between businesses and their potential buyers.
At Cornell, our marketing expertise is second only to our expertise in human psychology and behavior.
Our ELITE Method is a psychology-driven approach to marketing infused with proven paradigms from cognitive behavioral therapy, positive psychology, and the transtheoretical model — and it is the key to healing relationships between businesses and buyers.
Over 6 or 9 months, we will teach your in-house team every principle, technique, and mindhack in the process we use for our done-for-you service clients.
Plus, we’ll also build for you a time-tested marketing operations hub so you can ensure everything you create is connected, tracked, and optimized for accelerated performance month over month.
6-Month Consulting Contracts include:
9-Month Consulting Contracts include:
9-Month Consulting Contracts include:
Before working with Cornell, DYOPATH suffered from a common B2B problem: All of their marketing was overly salesy and focused on bottom-funnel tactics. The result: They were getting as few as 2 MQLs per month!
After just one year, Cornell increased their inbound MQLs to an average of 41 per month and transformed their brand reputation into one that prospects enjoyed interacting with.
Like many companies we work with, Higher Yields Consulting was reluctant to pour money into the black hole of ads.
Using only organic strategies, Cornell helped HYC build a pipeline where 95% of leads and closed deals came from their website.
As a result, the company saw a 553% increase in revenue, received over 100 leads per month, and never spent a dime on ads.
When Reel Paper first launched, they knew they were in a highly saturated market (consumer goods) and offering a product that most people already have a strong brand attachment to (toilet paper).
Not only did we help Reel Paper grow their visibility and audience size as a new brand in a sea of giants, but — more importantly — we helped them build customer loyalty and convert consumers away from their long-standing brands to become die-hard Reel Paper customers.
Use our exact Prospect Profiling & Stages of Change process to master psychology-driven marketing for your unique buyer.
At Cornell, we believe everyone should have access to the tools they need to succeed — even if they can’t afford to hire help.
Get free access to the exact process we use to build our psychology-driven marketing strategies and guide your ideal buyers through the Stages of Change model to affect real buying behaviors!
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